About this campaign

This is all so new to me, idk where to begin


Send The Right Message is a campaign of the LGBTQ Youth Initiative. Our goal is to encourage straight and cisgender youth to challenge every day instances of homophobia, biphobia and transphobia. We're here to help them be allies to their LGBTQ friends.

Ordering Materials

Help send the right message! Post our FREE materials in your clinic, classroom, community centre, business or any public place. Please complete the following order form and posters will be mailed to you free of charge.

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  • Postcard 1

  • Postcard 2

  • Postcard 3

  • Postcard 4

  • Poster 1

  • Poster 2

  • Poster 3

  • Poster 4

Contact Us

LGBTQ Youth Initiative
Planned Parenthood Toronto
36B Prince Arthur Avenue
Toronto, ON M5R 1A9
416-961-0113 x 158


This website uses the acronym LGBTQ to stand for lesbian, gay, bisexual, transgender, transsexual, Two Spirit, queer and questioning. We know this doesn’t cover everyone. For instance, it leaves out people who identify as intersex, pansexual and asexual. We have chosen this acronym because it is recognizable and most people know it represents sexual and gender minorities even though it’s not the most inclusive.


We realize that the content of this site is sometimes simplistic and does not address complex relationships within LGBTQ communities. We know that ableism, racism, sexism, classism, fat phobia, transphobia, transmisogyny, bi erasure and more forms of oppression exist within LGBTQ communities. For the sake of brevity, we do not cover all these complexities. 

We have also likely made mistakes on this site and would very much welcome your feedback. Please email ppt@ppt.on.ca if you would like to make suggestions.


This site was written by the Youth Advisory Committee and staff of the LGBTQ Youth Initiative: Adri Almeida, Alice Anon, Andrea Bermudez, Anna Penner, Arti Mehta, Berkha Gupta, Brianne Dove, Buttercup, Cheryl Dobinson, CJW, Dinaly J Tran, MFS, Pam, Rouchelle Francis, Sety, Shay, Sylvan Tang, Tamar Elise, Zarina Mazlan, Zeynab Aras and others. 

The LGBTQ Youth Initiative is led by Planned Parenthood Toronto (PPT) in collaboration with the Sherbourne Health Centre, the LGBT Youth Line, the 519 Church Street Community Centre, the Gender-Based Violence Prevention Office of the Toronto District School Board, Central Toronto Youth Services, Griffin Centre and Egale Canada. The LGBTQ Youth Initiative aims to create a stronger, more integrated and better aligned support system for LGBTQ youth in Toronto. We bring together collaborative members and engage youth from diverse LGBTQ communities in Toronto to address the issues they face through research and evaluation, piloting new programs and services, strengthening existing programs and services, developing communication activities, and creating opportunities to share knowledge.

Ppt Logo Pink SOY Toronto Egale Canada Griffin Centre The 519 LGBT Youth Line Central Toronto Youth Services

This project has been made possible through the financial support of:

Ontario Trillium Foundation

Creative: The Public | Development: Amphibian